School Time with BUM’s “My ATEEtude: I AM NOT TYPICAL” Collection

After playing around with risky colors like neon brights and loud prints, local clothing brand BUM takes on a more subdued, but still equally exciting and defined, design approach for its back-to-school collection called “My ATEEtude : I Am Not Typical”.  BUM is also introducing pieces that have a camouflage design for a more rugged…

What’s Your ATEEtude? – BUM’s Latest Summer Collection

As the temperature rises, BUM rolls out another banner collection for the hottest season of the year: “My ATEEtude: I Change the Rule.” The first of My ATEEtude’s three campaigns for 2013, BUM’s “My ATEEtude: I Change the Rule” collection certainly breaks a few fashion rules. According to Benny P. Reyes, senior merchandiser and designer…