School Time with BUM’s “My ATEEtude: I AM NOT TYPICAL” Collection

After playing around with risky colors like neon brights and loud prints, local clothing brand BUM takes on a more subdued, but still equally exciting and defined, design approach for its back-to-school collection called “My ATEEtude : I Am Not Typical”.  BUM is also introducing pieces that have a camouflage design for a more rugged…

What’s Your ATEEtude? – BUM’s Latest Summer Collection

As the temperature rises, BUM rolls out another banner collection for the hottest season of the year: “My ATEEtude: I Change the Rule.” The first of My ATEEtude’s three campaigns for 2013, BUM’s “My ATEEtude: I Change the Rule” collection certainly breaks a few fashion rules. According to Benny P. Reyes, senior merchandiser and designer…

Bag to School: BUM Shows the Young How to Go Back to School in Style

Standing out at school doesn’t mean you have to constantly challenge the rules and break your school’s dress code. So before you walk down the crowded hallway again, make sure you’re clad in cool pieces and armed with the right accessories that would reflect your no-nonsense rebel attitude. Taking off from its successful “Teevolution” campaign,…