After playing around with risky colors like neon brights and loud prints, local clothing brand BUM takes on a more subdued, but still equally exciting and defined, design approach for its back-to-school collection called “My ATEEtude : I Am Not Typical”.
BUM is also introducing pieces that have a camouflage design for a more rugged feel. “We have camouflage jackets. We also have camouflage pants for our girls line.”
The brand is also continuing its line of colored chino pants, which were a hit in BUM’s previous “I Change the Rules” collection. He excitedly shares that the brand now has “woven polos with stripes and checks in dark colors,” which is a nod to BUM’s grungy, dark side.
Denim will still be the focal fabric for most of the bottoms, but BUM will continue pushing the development by bringing in new fabrics and elements every now and then.