“Riskier colors” such as neon brights and solid colors that were not commonly utilized by BUM before, are now the focal element. “Expect riskier colors. We now use neon colors such as yellow, emerald, even orange, and bright blues in our bottoms,” says Benny Reyes, the senior merchandiser and designer for BUM. “We have also incorporated some of the top trends in international fashion into our collections. You would see them in the cuts and the textures.”
There’s also a touch of androgyny thrown in. So fashionistas would have a field day experimenting with blazers, jackets, skinny trousers, and printed tops and turning their everyday ensemble into a sophisticated getup in a snap.
“Unpredictable” best describes BUM’s latest style direction for the first of its three My ATEEtude campaigns for 2013. Visit your favorite department stores now and see for yourself how BUM is taking a fresh approach to fearless dressing.
BUM is available in leading department stores nationwide. For more information, visit www.bumequipment.com.ph or like them on Facebook at www.facebook.com/bumequip.