During the upcoming Franchise Asia Philippines 2012 to be
held at the SMX Convention Center from July 25-29, 2012, Generika Drugstore, the
2011 Most Promising Filipino Franchise awardee, will be offering Filipino
entrepreneurs the opportunity to invest on a proven business model that
guarantees excellent returns.
Generika Drugstore will be joining Asia’s biggest franchise
show to showcase the business advantages that it offers as an established and
successful brand. With franchising as its main growth strategy, Generika
Drugstore aims to establish a total of 400 outlets nationwide with a
significant presence in the Visayas and Mindanao. This is in line with its
vision to become the leading drugstore chain in the country.
Franchisees who sign up with Generika will have the assurance
of an award-winning business model recognized by the Department of Trade and
Industry (DTI) and the Philippine Franchising Association (PFA) when it was
named the Most Promising Filipino Franchise in 2011. The award was based on a
set of carefully criteria, including the franchise concept, sales and
marketing, franchise operating system, corporate social responsibility, ethical
practices and reputation, growth and financial performance, and profitability.
Those who are interested in becoming part of the Generika
family may visit its booth at the franchising expo, visit www.generika.com.ph, or call the dedicated franchising desk at
828-1818 loc 106 for more information.
Generika Drugstore was founded in September 2003 to educate
Filipinos about generic brand drugs and to provide them with quality affordable
generic medicines as an alternative to higher cost branded drugs. In 2011,
Generika Drugstore was named as the Most Promising Filipino Franchise by the
Philippine Franchise Association (PFA) and the Department of Trade &
Industry (DTI). In 2009, Generika Drugstore was awarded with the Quality Seal
Award by the Bureau of Food & Drugs (BFAD); and in 2008, Generika Drugstore
was proclaimed the national winner in the drugstore chain category by the
Drugstore Association of the Philippines (DSAP). There are 300 Generika
Drugstore locations nationwide.

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